Sales data collected from a POS system including information on what was sold, when it was sold, and how much was sold.
This integration of Lightspeed Retail POS happens in the analytical customer data platform. POS Data and the Analytical Customer Data PlatformĮxpress Analytics has been at the forefront of integrating store POS data with data from the shoppers’ digital footprint. This is where Express Analytics comes in. What’s more, on many occasions, there is a disconnect between the digital signals left behind by a consumer while shopping Online and their shopping patterns at physical stores.
A better understanding not only leads to a better use of marketing budget, but also higher foot traffic and higher order values through personalization.Īs we wrote in our latest blogs on Point of Sale Data Analysis and POS analytics, while many retailers do capture such data using the POS machines, not many know what to do about it. The customers’ digital activity leading up to the site visit is critical in understanding customer expectations and their alignment to marketing. But limiting analysis to on-site customer behavior is half the picture. Point of sales systems are useful in understanding customer demand of in- store shopping and demand.
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How to Integrate Lightspeed Retail POS with CDP to Link Customers’ Digital Behavior to In-store Activity?
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